January 31, 2018

Public Diplomacy & Cross-Cultural Communication



A Seminar for Public-Affairs Professionals

September 13-14, 2018
Washington, DC


This seminar provides a practical and hands-on learning experience to public-affairs professionals working in an international environment in government, the nonprofit and private sectors. The program seeks to build leaders with both strategic vision and superb skills in specific aspects of public diplomacy. It covers media relations, public outreach, cultural-diplomacy tools, social-media techniques, and trends in interpersonal communication. It also addresses the role of public diplomacy in policy-making and implementation. Participants will have opportunities to network and socialize with speakers and fellow attendees.


8:00 a.m. Welcome breakfast

9:00 a.m. Best practices and current trends in public diplomacy

10:30 a.m. Coffee break

11:00 a.m. Policy objectives and strategic planning

12:30 p.m. Lunch

1:30 p.m. Media relations 1: Writing for print, broadcast and digital media

3:00 p.m. Coffee break

3:30 p.m. Media relations 2: Advocacy and crisis-management

5:00 p.m. End of session

6:00 p.m. Reception


8:00 a.m. Breakfast

9:00 a.m. Strategies and tools of cultural diplomacy

10:30 a.m. Coffee break

11:00 a.m. Public speaking and media interviews

12:30 p.m. Lunch

1:30 p.m. Trends in cross-cultural communication

3:00 p.m. Coffee break

3:30 p.m. Social-media strategies and techniques

5:00 p.m. Conclusion and presenting of certificates

6:00 p.m. Reception


Cost & Participation

The cost of the seminar is $1,199 for government and nonprofit participants, and $1,999 for private-sector participants. The cost includes all sessions, breakfast, lunch, receptions and taxes. To express interest in participating, please fill out the form below or call us on 202-656-9828.